What’s Wrong With Marketing Automation Today?

We are all seeking a way to scale personal attention. The great promise of marketing automation has always been that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant, rather than spam. The promise of marketing automation has contributed to it having the fastest growth of any CRM-related segment in the last five years (Focus Research). But despite its rapid growth, Marketing Automation has not yet achieved that goal.