How to Make Call to Actions More Effective

All good search engine marketers (SEMs) know that call to action words (CTAs) play an integral role in developing compelling ads. They also know it’s difficult to determine which CTAs to use…

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8 Mobile Optimization Tips for Multiple Screens/Devices

It’s 2012. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.

Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better desktop experience. But that’s not up to the marketer to decide.

More searchers are using their mobile devices and tablets to search for your products and services. You can and should cater to that.

The key here is to deliver a solid, relevant, and high-converting experience that matches the context and device of the searcher. Here are eight tips to help you out.

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