Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser
You may not be aware but Bing(MSN/Microsoft) and Yahoo! joined forces after Google refused to share the market. The good thing for every marketer is that Bing still has a lot of traffic. Not all search engines are created equal, but the smaller ones, with a lot of good traffic, can be the diamond in the rough.
Often times with the more popular engines like Google is today, most assume that this is the only place they should consider for marketing to audiences across search, but it’s not true. MSN offers a large amount of quality search inventory that may surprise you when it comes down to your Cost Per Sale.