It’s 2012. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.
Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better desktop experience. But that’s not up to the marketer to decide.
More searchers are using their mobile devices and tablets to search for your products and services. You can and should cater to that.
The key here is to deliver a solid, relevant, and high-converting experience that matches the context and device of the searcher. Here are eight tips to help you out.