Want to win more sales this holiday season? Don’t bet the farm on digital

164812
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital.

Please visit Marketing Land for the full article.


More

Want to win more sales this holiday season? Don’t bet the farm on digital

164811
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital.

Please visit Marketing Land for the full article.


More