Search Engine Optimization, SEO, is a mystery to most people–including executives and some CMOs. Not everyone, including SEOs themselves fully understand all aspects of SEO, but it’s easy to see that SEO has a life of it’s own and will outlive any other form of online marketing for the price! You’ll deal with the skeptics, old-schoolers, and maybe even those who believe in it, but just don’t understand it enough to sign off fully.
Fortunately, convincing others of the importance of organic search and the need for SEO management has admittedly become a little easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing. It’s also much better targeted and easier to measure when applied correctly.
This guide will show you have to prove the value of SEO in just 10 minutes.
- Why is Organic Search Important?
- Organic Doesn’t Convert, We Get Our Leads from Direct Traffic
- So, We’ve Built a Big Brand, That’s Why Organic Search Converts
- OK, But Branded Search is Probably What Helps Assist in Direct Traffic Conversions
SEO Bonus Material–ROI for SEO