Prove the Value of SEO in 10 Minutes

Search Engine Optimization, SEO, is a mystery to most people–including executives and some CMOs. Not everyone, including SEOs themselves fully understand all aspects of SEO, but it’s easy to see that SEO has a life of it’s own and will outlive any other form of online marketing for the price! You’ll deal with the skeptics, old-schoolers, and maybe even those who believe in it, but just don’t understand it enough to sign off fully.

Fortunately, convincing others of the importance of organic search and the need for SEO management has admittedly become a little easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing. It’s also much better targeted and easier to measure when applied correctly.

This guide will show you have to prove the value of SEO in just 10 minutes.

  1. Why is Organic Search Important?
  2. Organic Doesn’t Convert, We Get Our Leads from Direct Traffic
  3. So, We’ve Built a Big Brand, That’s Why Organic Search Converts
  4. OK, But Branded Search is Probably What Helps Assist in Direct Traffic Conversions

SEO Bonus Material–ROI for SEO

Major Brand Adoption Dropping off Facebook and Google+

Fewer “top name brands” are using social titans Facebook and Google+ today, when compared to eight months ago. It’s not a huge decline and may just represent the normal coming and going of online brand activities.

In its latest Social Share Report, BrightEdge.com reports that 90 of the world’s top brands have Facebook pages and 75 have Google+ pages. This was as of July 2012.

Eight months ago, in its SocialShare Report from last December, BrightEdge reported that 93 top brands were on Facebook and 77 were on Google+. Which three jumped ship, where did they go, and what are they doing these days?

Top 100 Brands Using Facebook and Google +

Top 100 Brands Using Facebook and Google +

 

BrightEdge says that only 20 percent of the top brands that have Google+ pages are linking from their websites to their Google+ page

BrightEdge says that only 20 percent of the top brands that have Google+ pages are linking from their websites to their Google+ page