Google AdWords Editor 12 is Now Available: Here’s What’s New by @MattGSouthern

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Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers. In addition to a new design, new features in AdWords Editor 12 include custom rules, faster account downloads, support for bidding to maximize conversions, and more. Refreshed Design Google has updated the design of AdWords Editor to make the look and feel more consistent with the rest of Google’s products. The new material design will not change how AdWords Editor is used, the update is purely cosmetic. Custom Rules AdWords Editor 12 allows advertisers to set custom rules for ads according to the advertiser’s own best practices. […]

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