BoostCTR CEO Talks Audience Bidding As The Future of Ad Industry by @murraynewlands

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In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the advertising industry, specifically about bidding on audiences. To find out more, watch the video below: Here are some key takeaways from the video: BoostCTR is a company that “focuses exclusively […]

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Murray Newlands

Murray Newlands

Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.

The post BoostCTR CEO Talks Audience Bidding As The Future of Ad Industry by @murraynewlands appeared first on Search Engine Journal.

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